The New Smorg on the Block

I’ve got a problem that’s not really a problem at all.

This non-problem comes in the form of every Friday when the new Smorg Square is open for business. But, let’s back this story up.

When I started my first real-world job back in June, I was originally sitting at a table with five other entry-level employees. I was tasked with trying to figure out if these people would be interested in hearing about my foodie adventures, or if they’d politely smile and judge me silently. I got into a conversation with one of them about food and she said something that got me insanely excited.

“You know there’s a new Smorgasburg opening up right outside across the street, right?”

If you’ve never heard of Smorgasburg it’s possible you’ve been living under a rock. Or maybe you just don’t care about trendy food, which is totally fine too. But if you don’t know, Smorgasburg has been the largest weekly outdoor food market in the United States since 2011. The market, which now has 3 different locations, features over a hundred vendors from the local area. These food vendors, which include Instagram famous foods like the ramen burger, the raindrop cake, the spaghetti donut, etc. have continued to give the foodie community something to talk about, as new vendors are included every season.

I had only ever been to Smorgasburg once before, the one located in Williamsburg. It’s possible that I’ve never eaten so much food in my life than that one-day in Brooklyn. While prices for some of the vendors are high, I learned that the real trick is to go with friends so everyone can get a food item and you can all share. It was a hot summer day, but the location on the water definitely makes you feel like you could spend hours eating.

Ramen Burger
Vaqueros

Anyways, Smorg Square officially opened Saturday August 19th. Located at 76 Varick Street in Soho, the 23,000 square-foot space is a one minute walk from my office. The food market is open every Friday and Saturday from 11 am to 10 pm and Sundays from 11 am to 8 pm. Even though this Smorgasburg is smaller and holds fewer vendors than their other two locations, I can honestly say that I like this location the best. Smorg Square still offers the best vendors, in a nice and well-decorated space with crowds that are much smaller.

The reason I say I have a problem is because these amazing food options are across the street, which I find extremely dangerous. When discussing the market with my coworkers, someone said that they wish it were open everyday of the workweek, instead of just on Fridays. It was then I realized that if Smorg Square were open everyday, I’d spend my entire paycheck there.

Ever since the market opened, they’ve continuously been making improvements every week. My first thought that opening weekend was “there really needs to be more seating” and the next week, countless tables were added to the space. And more excitedly, there are plans for a full-service bar to open soon (happy hour anyone?).

After spending three Friday’s down at 76 Varick Street, I know where I’ll be every Friday for lunch until Christmas. Here’s some of the delicious food I’ve eaten at the new Smorg Square.

Big Mozz
Bona Bona Ice Cream

If you haven’t gotten a chance to check out the new Smorg Square then head on over to Soho! Bring friends and money, because you’re going to have a great time. Just check out this video of a man blow torching marshmallow on top of rainbow cookie ice cream!

3 thoughts on “The New Smorg on the Block”

  1. This all sounds amazing. Your pictures and videos make me want to skip work and drive up to NYC just to join you. I can’t wait for more yummy pics!!!

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